A full-scale rebrand of Adobe MAX repositioning it as a modular, creator-built experience for a diverse audience of students, freelancers, strategists, and agency leaders. Serving as the art director, brand designer, and motion designer, the project included developing a dynamic visual identity, immersive experience design, and animated assets. The “Playful Modular” concept turned every touchpoint — from workshops to swag — into a customizable system, positioning MAX as the only global creativity conference that’s not just attended, but assembled.