A youth-focused, emotionally-charged campaign crafted for Chase Bank to build brand affinity among Gen Z college students. This integrated campaign positioned Chase as a trusted financial partner for young adults navigating early financial independence. The concept, “What’s Yours?”, empowered students to define and chase their personal goals—whether that meant side-hustles, savings goals, or everyday wins.

Creative Deliverables:

• Directed and produced three original commercials highlighting real Gen Z lifestyles through aspirational, music-driven vignettes.

• Executed bold, vibrant OOH designs placed near campuses and social hubs to drive awareness and action.

• Aligned campaign with product features like Autosave, Zelle, and Credit Journey, turning them into lifestyle enablers rather than banking tools.