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The Montreux Jazz Festival Miami campaign celebrates the fusion of Swiss jazz tradition with Miami’s vibrant nightlife and tropical culture. Through bold, fluid typography and lively visuals, the campaign captures the essence of both Montreux and Miami, creating an immersive jazz experience that appeals to Miami’s diverse and energetic audience. Key elements include dynamic social media content, artist-inspired cocktail collaborations, and interactive in-flight entertainment to build excitement across touchpoints. This campaign invites audiences to feel the rhythm of Montreux under Miami’s sun—an unforgettable blend of Swiss vibes and Miami tides.
Role: Art Director, Designer
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The Montreux Jazz Festival Miami fuses Swiss jazz heritage with Miami’s nightlife, using bold typography and vibrant visuals to capture the city’s tropical, rhythmic energy.
Social media brings this campaign to life, blending Miami’s bold culture with jazz through interactive reels, artist showcases, and influencer collabs that engage and excite.
In partnership with High Noon, festival-themed cocktails embody Miami’s tropical vibe. Each flavor represents a featured artist, adding a unique, shareable taste to the festival.
The festival’s OOH ads capture Miami’s energy with vibrant billboards, jazz-inspired benches, and interactive AR installations across the city. Each piece immerses passersby in the festival atmosphere, blending jazz sophistication with Miami’s dynamic streetscape to build excitement and anticipation.
American Airlines’ in-flight entertainment features festival-themed games and exclusive content, introducing travelers to the Montreux vibe before they touch down in Miami.
