The Patagonia: #DefineYourOutdoors campaign highlights diverse outdoor locations to redefine and broaden the concept of “outdoors” for people from all walks of life. By incorporating destinations like Central Park in New York for urban fall canoeing, Japan’s timeless trails for serene nature walks, and Iceland’s Northern Lights for awe-inspiring stargazing, the campaign emphasizes Patagonia's versatility. Each ad celebrates unique outdoor experiences, whether they’re in bustling cities or remote wilderness, making the outdoors feel inclusive, accessible, and relatable to everyone. This diversity in locations reinforces Patagonia's mission to connect with a wider audience and redefine the meaning of outdoor exploration.