In a world where Gen Z thrives in chaos, "When Chaos Calls" reframes Vaseline as more than a skincare essential—it’s your on-the-go rescue in life’s unpredictable moments. From cracked lips to all-nighters and meltdowns, the campaign embraces the messy, the loud, and the real.

As the Motion Designer, I crafted all motion elements across the campaign—from animated GIFs to kinetic typography and the campaign video. I translated the brand’s playful aesthetic into engaging digital visuals that matched the chaos, creating scroll-stopping content tailored for Instagram and OOH keeping in mind Gen Z attention spans.