This campaign was designed to target young Millennials, Gen Z, and sneaker enthusiasts, with a focus on increasing engagement through multi-channel experiences. As part of the strategy, I utilized CGI to create viral-worthy visuals that highlighted the Air Jordans' iconic legacy, while interactive social media features like Instagram's “Add Yours” sticker encouraged personal storytelling. Large-scale sneaker installations in urban spaces were also conceptualized to blend digital and physical marketing, making the campaign both immersive and innovative, resonating with Nike’s creative, authenticity-seeking audience.